this post was submitted on 10 May 2024
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This has secured Target’s place on my permanent retail grudge list. At least this has been educational for the people who don’t remember a time before Pride was corporate, I guess.
Speaking of remembering a time before,
Before Obergefell made marriage equality the law of the land in 2015, it was a very live political issue that lots of Republican scumbags vocally opposed and campaigned on hard. Target made a bunch of donations to a lot of those Republican scumbags in the 2010 election cycle because they wanted tax cuts, got called out on it, promised to do better, and then resumed donating to those same people a few months later.
Two years later, in the election of 2012, Minnesota Republicans got an amendment to their state constitution on the ballot that would have banned gay marriage outright. Target ran ads encouraging gay couples to do their wedding registries at their stores but refused to ever take a position on that amendment, which was ultimately narrowly defeated.
The only color of the rainbow Target has ever cared about is green.
Yeah, there’s basically no larger company from that time that doesn’t have a history of donating to anti-LGBT politicians and causes. Target briefly becoming basically the only national retail chain selling binders had put them back in my good graces, but being fucking babies about pissing off the trash and supporting their employees who are dealing with the trash has dumped absolutely all that good will.
Fair enough, I guess my point (besides just making sure these couple of historical footnotes don't go down the memory hole) is that this is all totally in keeping with Target's pattern of pretending to be progressive to get the conscientious consumer dollar and then backtracking the second they think it's in their interest to do so
Yup. Corporations view us as a temporary resource they can withdraw support from when needed, it’s in our interest to treat them the same.