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"Wizards with Guns" did a couple of sketches based on this concept.

People are dissatisfied with 5e and instead of trying one of the thousands of other rpgs out there they pick 4e of all things? The mind boggles...

Here is the original source.

This is just a standard Mörk Borg dungeon.

Edit: Found it. It is, amongst other possible systems.

I wouldn't be surprised if they introduce another subscription tier at some point that features Ads or worse. Then, at a later date, they will gradually raise prices across the board so the new subscription tier becomes as expensive as the current one.

I guess Roll20s subscriber numbers plateaued and they are now feeling the pressure from dnd beyond. Buying a competitor is probably the fastest way to bolster their customer count.